BENIKEA = Best Night in Korea
Korea’s first-ever mid-low priced tourist hotel brand.
The Ministry of Culture, Sports, and Tourism,
Korea Tourism Organization promoted BENIKEA
A larger influx of foreign leisure and business travelers.
Launching a domestic hotel chain to win some market share
Seoul’s 5-star properties charge high
Cheap but trashy motels
In general, to be ca
of foreign visitors actually starting to jump due to the sliding value of the local currency, the government’s tourism drive is being exposed as half-baked.
The faltering Korean won has clearly resulted in a larger influx of foreign leisure and business travelers in recent months. This is exactly the situation the Seoul Metropolitan Government and the Ministry of Culture, Sports and Tourism we
of people aged between 20-30 including
college students
-Family units
Marketing Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Schools: Affiliations through
1)Event Sponsors
Sports in order to promote it as a part of the tourism industry. As casinos generate employment, income, and tax revenues and stimulate the regional economy, people do not consider gambling to be such an immoral activity as they did in the past. More people than ever before have dramatically shifted their attitudes about gambling. Now is the time to cognize casino as a rightful leisure activity,
of nature for her specified attributes of sun (tanning), wind (sailing), snow(skiing), surf(fishing), and sky (gliding) is Recreational tourism." ( From course book, Hosts and Guests, Ch.1. Tourism and leisure: a Theoretical overview pp. 31-32)
So we can see a character of Mountain tourism on the text theory. It is ecotourism and it is basically alternative tourism which is sustainable. But it